Master Your Message Blog

repetition

If you want your audience to remember something, say it again … and again … and again.

Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line?
 Right … Eight! Eight times with intervals in between. Smart.

Speaking of smart: They’ve done experiments with students studying for tests. They had one group cram the night before and another group was shown the information in spaced intervals over a longer period of time. Who did better on the test?*

Right! Not the crammers. In fact, they did way worse.

Here’s the key. We learn the best when information is introduced in greater Read More …

audience-webNever in history have we been bombarded on a daily basis with so much information. Much of it comes in the form of distractions.

You know what I’m talking about: Emails, cell phones, texting; we’re bounced around all day long between one snippet of information and another.

Little work of any import happens in such an environment. But that’s reality for most of the workday. And it’s tiring. I don’t have to tell you that.

We’re bombarded with snippets of information hourly.

It’s no different in a presentation situation. You may think you have the attention of a cohesive group in an “out-of-the-line-of-fire” conference room, but it’s rarely “undivided.” Minds don’t automatically shut themselves off from outside issues when the eyes are focused on a lectern.

In order to have an impact, you have to capture the imagination. You must do it in a way that not only “sticks,” but lodges your message between the appropriate grey cells and resonates for a much longer period than the presentation itself (at the very least)!

Here are some basic principles to keep in mind when you create your next important presentation. Read More …