Master Your Message Blog

scientist

science-webI often work with groups that are in the technical, engineering, or science fields. I refer to them as “left-brain thinkers.” There’s certainly nothing wrong with that. They’re detail oriented and that’s great! Because without them, we’d likely have far fewer advances in civilization.

However, in presentations, detail-oriented-thinking is usually detrimental to getting your message across. Audiences can’t handle detail—certainly not at one sitting.

Each of the above groups tends to create a very long list of points they want communicate and chock their presentations full of facts and numbers. They’re never happy with three key points under a central theme—they’re always coming up with more and more points …

Take a lesson from the political realm. Political teams come up with one message and hammer Read More …