On my travels in the corporate presentation world, I’ve seen some horrendous presentation set-ups. And in a lot of cases, people aren’t even aware of the problem.
The worst culprit – hotels. You’d think it would be different … for an industry whose income relies on the success of conventions …. Why do they stick chandeliers and posts right in the sight lines of the stage? And lights right above the screen?
Room lights are often the worst! But many presenters don’t pay any attention to them. Well, I’m telling you that they’re important! It can affect the way the audience reacts to both you and your presentation.
It doesn’t matter if it’s a convention situation or the board room; how you Read More …
The lightness of the colors you use in your presentation visuals is really important in getting your message across.
Take a look at this screen on the left. Where does your eye go? Most people would say … to the brightest part of the background. That’s the back of that lady’s head. In other words, the lightest object on the screen grabs your attention.
I learned this fact in television. “Lightness” is a really important element of shot composition.
I spent ten years of my life writing, producing, and directing television. The bulk of the commercials I produced promoted one product or another. I learned early on that if you don’t light the product properly, you’ll lose sales. Read More …
Presentation graphs are one of the most challenging visuals to get right. Often they’re cluttered and the message isn’t clear. They typically need someone to decipher them. That’s not helpful if you’re trying to be persuasive and make a sale.
Graphs should visually transmit their main message without any help from you, the presenter.
The key is to make the message obvious. I like to call it “active.” Make your graphs active; make them tell their own story.
Let’s look at an example.
There are two parts to active graphs. The first is the title. My starting title here is “Gross Monthly Sales.” That gives me an idea of what I’m looking at, but tells me nothing about the message I’m trying to convey.
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...