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Ever sat through a webinar and had no idea where it was going? I did this morning. I logged off after 20 minutes.

a webinar is a presentationThis webinar was presented by a well-known corporation that provides “back-end” sales and marketing software for small business owners. And yet, in the first twenty minutes, they hadn’t explained what the product does … they hadn’t outlined a problem or challenge that it overcame … they hadn’t outlined an agenda … and I came to the conclusion that they had no idea where they were going and that the rest of the websinar was going to be just as productive.

A webinar is a presentation!

A webinar is a presentation. To be effective it has to follow the same rules – that’s Read More …