Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask …
Ah … yup.
We make decisions based on our emotions all the time. We justify them based on facts – on logic.
For example, the majority of people don’t buy a car based upon how economically it will get them from A to B. It’s usually something else … like the most new gizmos, the colour, the speed … or just the way it makes them feel. But when you ask them, they’ll typically tell you how practical it is …
You just have to look at advertising to see how important emotion is to the sale. Kids and animals sell. Sex sells. And status … keeping up with Read More …
This is right up there with the most important things I’ll ever tell you about persuasive presentations:
To be a successful persuasive presenter, you absolutely have to believe in your message. And you have to display passion.
You may have seen this pie chart before. It’s usually misinterpreted.
It comes from the work of Albert Mehrabian, Ph.D. He was measuring what happens when someone you know gives you mixed messages.
That’s like me telling you that “The weather’s not very good but I know you’re going to have great vacation” and saying it with a slight look of doubt on my face. You won’t hear anything about “great vacation.” My look of doubt reinforces the fact that the weather isn’t very good and, Read More …
There is one word that’s the most important word in any persuasive presentation: You.
If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right?
The most important thing I learned on my journey to speaking professionally is that my presentation belongs to my audience. Now, I might have personal stories to illustrate a point, but the point has to relate to my audience … you. It has to, to be of interest and for me to be successful.
In fact, the objective of any talk has to center on your audience. If you’re Read More …
There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.
Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.
Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.
People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.
There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen.
Here’s an example: 5 DVD’s. I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural.
If it’s plural … it should look like this: “5 CDs.” 5 DVDs – the same thing. Now, if I said “I put the DVD’s cases in the trunk,” it would be correct with an apostrophe “s” … You see, the cases belong to the DVDs – and so it’s possessive. Although it’s kind of a weird sentence.
So … apostrophes do not generally denote plurals. But there are exceptions … After all, it IS English.
Single letters and numbers require an apostrophe “s” Read More …
Make your presentation facts interesting and memorable.
Ever have a presenter give you a fact during a presentation and you had no idea what it meant – how it related to you or anything else, for that matter?
If you’re like me, the answer is “all the time.”
There are technical presentations in which presenters ream off fact after fact after fact with no indication as to what’s really important and how it relates to what you already know. At the end of the presentation, you leave the room wondering what on earth it all meant, unable to remember even a single number or point.
The most error I see most often is the presenter who throws out a number without the context. For Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...