There isn’t anything that connects you with your audience more than your eyes. We call that eye contact.
Now, I don’t mean cursory, flit around the room eye contact – I’m talking hard core at least two sentences long eye contact. That’s what works.
Beginning speakers know they have to have good eye contact and so they make sure they scan the room and try and spend a couple of seconds on each person. That’s the ADD method.
People know when you’re talking AT them rather than TO them. If you’ve sat in the audience when a speaker scans the group and never really connects with one person, you know you don’t tend to get really involved in the message.
If you want your audience to remember something, say it again … and again … and again.
Dr. Martin Luther King’s famous speech of March 28, 1863 stays with us today … at least the title does … “I Have A Dream.” Now, how many times did he say that line? Right … Eight! Eight times with intervals in between. Smart.
Speaking of smart: They’ve done experiments with students studying for tests. They had one group cram the night before and another group was shown the information in spaced intervals over a longer period of time. Who did better on the test?*
Right! Not the crammers. In fact, they did way worse.
Here’s the key. We learn the best when information is introduced in greater Read More …
Make your presentation facts interesting and memorable.
Ever have a presenter give you a fact during a presentation and you had no idea what it meant – how it related to you or anything else, for that matter?
If you’re like me, the answer is “all the time.”
There are technical presentations in which presenters ream off fact after fact after fact with no indication as to what’s really important and how it relates to what you already know. At the end of the presentation, you leave the room wondering what on earth it all meant, unable to remember even a single number or point.
The most error I see most often is the presenter who throws out a number without the context. For Read More …
In the first few seconds, as you walk on stage, your audience is “sizing you up.” They’re figuring out whether they like you and are going to listen to you. They’re also making a decision as to whether you’re funny or not and whether you know what you’re talking about. There’s a great book called “Blink” by Malcolm Gladwell about that split second when people subconsciously judge you. We all do it.
The opening of any presentation is THE most important element. It can make or break you as a presenter.
So, it’s important to think about your first few seconds on stage. I recently critiqued a new professional speaker who started her talk by coming on stage all smiles and giving Read More …
Let’s talk about the boss. I know, not your favourite subject. You know how your boss wants the details in 30 seconds or less. “Cut the small talk … give me the results.”
Well, most of the time, so does your audience. Now, what I mean by this is that your audience doesn’t want to be left guessing about what point you’re trying to make. They will be if you start with all the details first – or if you begin with a story that meanders around the main point.
So, let’s say I want to get my boss to purchase a new office printer, as the current one is slow and constantly breaks down. That’s what this particular presentation is Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...