If you’re in any type of persuasive situation (presentation or not), you have to control the narrative—the story. Your story has to be the most compelling one. If you simply attack the existing narrative, your chances of winning are slim.
In sports, any team that plays only defense won’t win. You need to play offense, as well as defense. That’s a key lesson of sports.
I’ve been working with a group of scientists and engineers who are adamant about discrediting the current manmade warming theory. After all, it’s a scam and simply doesn’t survive any type of true analytical thinking. The solar system creates the climate on Earth and man is not in control of anything. Sorry!
Professional speakers know that stories are the most powerful tool they have. Human beings love hearing about other human beings. That’s been the case since early man. Cave dwellers used pictures on rock walls to tell about battles with wild beasts, for example.
Any presentation can use stories to make the subject matter far more compelling and memorable. Even sales letters, which trade on being as persuasive as possible, use stories to connect with the audience. Nobody knows that better than Troy White, one of the premier internet sales letter writers, who has sold millions of dollars of products and services through the use of stories.
I caught up with Troy this week to do an interview on how the power of stories helps him Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...