Master Your Message Blog


Movies are totally involving. The best ones make a point. And they’re about people. And we remember the really good ones for a long, long time. That’s the power of stories.

They’re the most compelling part of any presentation.

Doug Stevenson's book on how to tell stories in business presentationsI saw master storytelling coach, Doug Stevenson speak last year. Doug coaches business people in the art of storytelling. And if you’re serious about being a compelling speaker, you absolutely have to get his book, Doug Stevenson’s Story Theater Method. You’ll find Doug at “The Storytelling Studio for Business.”

Doug is coming to Calgary! If you’re in the Calgary or Edmonton area, this is a NOT TO BE MISSED one day workshop on storytelling for business – on Sunday, June 15, 2014. Get more Read More …

Kids having a story told by their grandfatherStories are THE most important elements of a speech or persuasive presentation. Stories are always about people and because of this, we connect with them.

Over 35 years in television, the most important thing I’ve learned is that people are compelling. As humans, we love to hear stories about other humans. Over the past decade certainly, animation and graphics have tended to take center stage in television and film. BUT (and this is a big one) we don’t connect with them. We connect with human drama.

Now I’m not suggesting that we incorporate overly dramatic stories in our business presentations. However, relating your hard facts to the affect they have on humans, or peppering your talk with short anecdotes that serve to illustrate what you’re Read More …