Here’s the rule for all of you that are hooked on text slides. It’s the rule of 66. It means six lines of text MAX, six words per line MAX. And a title, of course.
Don’t do this!
Any more and you have a cluttered slide – like the one on the left. This is an actual slide from a recent convention. It wasn’t even up long enough to be able to read it all! Do you think your audience will remember all this plus the rest of your presentation. (I guess that doesn’t need an answer …)
And don’t tell me you can’t get a point down to under 6 words. I have yet to come across a situation in which that was true. Read More …
This weekend, I received a copy of another PowerPoint presentation that consists almost entirely of black text on a white background. The bottom line? It’s a no-no.
Think about looking at the text on a light bulb. When it’s on, it’s incredibly difficult to read! It’s almost the same as trying to read a projected screen of black text on white.
You’ve got black letters surrounded by all that intense white light blasting out at you. Because the projector is shooting intense light at the screen, which reflects it back into your eyes.
The black letters themselves are affected by that beam of bright projected, light. They appear to become thinner. That’s because the bright, white light “bleeds” onto them. They aren’t actually thinner. However, Read More …
There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen.
Here’s an example: 5 DVD’s. I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural.
If it’s plural … it should look like this: “5 CDs.” 5 DVDs – the same thing. Now, if I said “I put the DVD’s cases in the trunk,” it would be correct with an apostrophe “s” … You see, the cases belong to the DVDs – and so it’s possessive. Although it’s kind of a weird sentence.
So … apostrophes do not generally denote plurals. But there are exceptions … After all, it IS English.
Single letters and numbers require an apostrophe “s” Read More …
When I was younger (much younger), I had a friend who used to put mayonnaise on everything. Not just a little dab ‘l do ya, but a whole whack of the stuff. It was gross … and it obviously destroyed the underlying taste of the food.
So what does that have to do with your presentation?
Well, there are people today that animate just about everything in either Powerpoint or Keynote – or whatever flavour they use for visual support. They’ll fly text in; they’ll fly it out. It will zoom; it will blow up. Just about every effect available will be considered, if not used.
Then there are those that will have beautiful visuals (sometimes cut to a piece of pastoral music) and they’ll Read More …
In the corporate environment, many times the background is the thing that gets designed long before the presentation has even a defined goal. Artists can spend hours getting just the right look and feel to make sure the company gets promoted in the very best light.
Let me ask you this: Why? In fact, I want you to ask that very question next time you’re developing a presentation. Why spend all that time on the background, corporate identity and logo? That presentation isn’t even about those things.
What can happen is that the background and logo become so imposing that they actually detract from the point you’re trying to make. I’ve seen lots of examples, particularly in sales conventions. The background was so “busy” and took Read More …
I call this little tip about Fonts, “Fonts 101” because there are only a couple of basic things you need to know about fonts.
One is size. On the screen, make them at least 24 points or larger. That’s so that little Freddie in the back row can see them. 24 points. That’s a rule.
Now, the big conundrum – Serif or san serif? Serif are those knobs at the ends of letters in some fonts – like Times or Palatino. “San” means “without” (in French), or fonts without knobs – like Helvetica or Arial.
The rules always used to be, “san serif for headings and serif for paragraphs.” That’s because larger blocks of text are easier to read if they’re serif (with knobs).
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...