Master Your Message Blog

video clip

Here’s a video that I created for a client a few months ago that serves to illustrate a persuasive structure for any type of presentation, email, letter, phone call, etc. It’s only two minutes long (that was actually a requirement).

The presentation was a key element of a larger package that secured a $400K grant. Tecterra was the funding organization (the “client” in this case). There were four grants available and over 70 contenders.

Hopefully, you can pick out the key elements in the structure. They can be subtle, because you want the presentation to flow.

First, start with what your audience knows. Usually it centres around the problem. That’s usually the one thing we can all relate to—the thing that’s making us Read More …

If you’re an entrepreneur with a web presence and you don’t have a video, you’re missing out on potential business! Video is today’s business card on the internet. There are four billion video views each day on YouTube alone.

Video builds trust; it allows visitors to your site a chance to “virtually meet” you. After all, under the right circumstances, you’re your best salesperson. You know that.

PLUS … video works for you around the clock. Read More …

Using video in your presentation is easy. But you need to check your software manual or help files to find out what kinds of video you can use. You’ll find a list on my website for the various flavours of PowerPoint and Keynote.

But here’s what I want to talk about – etiquette. Because you can’t just throw up a twenty minute video and expect your job to be done and the audience to think you’re the greatest think since Cecil B. DeMille. There are unwritten rules to using video in your presentations.

This article and video will give you tips and techniques to ensure you use video as effectively as possible if you’re planning on using it in either PowerPoint or Keynote.

Keep your Read More …

I am often amazed at my capacity to miss the obvious. This is one of those cases.

It involves the use of video. Now, as a professional writer/producer/director for some 35 years, you’d think I’d be past the stage of making mistakes. But no. On the other hand, this is a great learning moment for us all.

I have been known to rant about the tremendous power of distractions to take your audience’s mind off what you’re saying. It’s one of the keys to being successful as a presenter – keeping the distractions in the room as minimal as possible.

I was in Edmonton, Alberta, Canada about a week ago speaking to an audience of the “Canadian Association of Professional Speakers” about the use of Read More …