Don’t forget about emotion in your presentation. “What … in a business presentation?” you ask …
Ah … yup.
We make decisions based on our emotions all the time. We justify them based on facts – on logic.
For example, the majority of people don’t buy a car based upon how economically it will get them from A to B. It’s usually something else … like the most new gizmos, the colour, the speed … or just the way it makes them feel. But when you ask them, they’ll typically tell you how practical it is …
You just have to look at advertising to see how important emotion is to the sale. Kids and animals sell. Sex sells. And status … keeping up with Read More …
Screen layout is really important to getting your message across.
Take this screen. Where does your eye go? Most people would say … to the brightest part of the background.
For me, the brightest part of the frame is the back of that lady’s head. In other words, the lightest object on the screen grabs your attention.
My frame of reference for light and its affect on us is television, film, and theatre. I’ve spent decades working across those areas. What I’ve learned is that our eyes are attracted by light, so put more light on the most important elements to make them brighter. Put less light on the unimportant information.
You need to think like that when you design your slides. It’s why light Read More …
Ever heard someone at the lectern read a speech? I mean a dull, boring, lifeless verbalization of just what’s on the paper in front of them, without any attempt to embellish it whatso ever or bring it to life?
My guess is probably … more often than you’d like to admit. And what does it do for you? Probably not much. It’s forgettable, right?
Well, it doesn’t need to be that way.
In the world of professional narrators lives the marked script. Now, narrators are people who make very lucrative livings off their ability to read a script in front of a microphone naturally.
To do that, they mark up their scripts. A vertical line is a full pause. An underlined word is emphasized. It’s Read More …
There is one word that’s the most important word in any persuasive presentation: You.
If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right?
The most important thing I learned on my journey to speaking professionally is that my presentation belongs to my audience. Now, I might have personal stories to illustrate a point, but the point has to relate to my audience … you. It has to, to be of interest and for me to be successful.
In fact, the objective of any talk has to center on your audience. If you’re Read More …
Features and benefits – two key elements of any sales course. After all, understanding them and the differences between them is part of the foundation of making a sale.
If you want to be persuasive, benefits have to be at the core of your presentation – the tastier the better. Let me explain:
If you’re like me, you learned earlier on that …
features are what a product has; benefits are what it does.
But sometimes, what you think are benefits aren’t. They’re often not personal enough. They’re not compelling. To REALLY sell, your benefits have to be specific. They have to give your audience a specific gain . . . one they can personally feel, or imagine.
Benefits have to personally and emotionally affect Read More …
If you want to be effective in the use of media in your presentations, it’s important to understand how it relates to learning. So today, I’m going to give you some basic rules for being more effective.
Prof. Richard Mayer
These rules come from the work of educational psychologist, Richard Mayer, in his book, “Multimedia Learning.”
Rule Number One:
We learn better with words and pictures than with words alone. Using hearing and vision to transfer information results in much better recall that lasts much longer … often years longer.
We learn better when corresponding words and pictures are presented at the same time or next to each other on the same screen.
This weekend, I received a copy of another PowerPoint presentation that consists almost entirely of black text on a white background. The bottom line? It’s a no-no.
Think about looking at the text on a light bulb. When it’s on, it’s incredibly difficult to read! It’s almost the same as trying to read a projected screen of black text on white.
You’ve got black letters surrounded by all that intense white light blasting out at you. Because the projector is shooting intense light at the screen, which reflects it back into your eyes.
The black letters themselves are affected by that beam of bright projected, light. They appear to become thinner. That’s because the bright, white light “bleeds” onto them. They aren’t actually thinner. However, Read More …
There’s nothing that makes me crazier than to see really bad grammar in two foot high letters on the screen.
Here’s an example: 5 DVD’s. I see this all the time. But it’s incorrect. The apostrophe means it’s possessive … NOT plural.
If it’s plural … it should look like this: “5 CDs.” 5 DVDs – the same thing. Now, if I said “I put the DVD’s cases in the trunk,” it would be correct with an apostrophe “s” … You see, the cases belong to the DVDs – and so it’s possessive. Although it’s kind of a weird sentence.
So … apostrophes do not generally denote plurals. But there are exceptions … After all, it IS English.
Single letters and numbers require an apostrophe “s” Read More …
With over thirty-five years in advertising, marketing, and television, Peter brings a wealth of knowledge and business experience to any situation. From the top retailers like The Bay, to Canada’s largest energy multinationals, Peter has been at the forefront ...