There is one word that’s the most important word in any persuasive presentation: You.
If my speech or presentation is about me, it may have interest, if it’s a good story, but if it’s about you … out there in the audience … there is nothing more interesting on earth! To you at least! Right?
The most important thing I learned on my journey to speaking professionally is that my presentation belongs to my audience. Now, I might have personal stories to illustrate a point, but the point has to relate to my audience … you. It has to, to be of interest and for me to be successful.
In fact, the objective of any talk has to center on your audience. If you’re Read More …