Master Your Message Blog

Mastering Your Message

Here’s a video that I created for a client a few months ago that serves to illustrate a persuasive structure for any type of presentation, email, letter, phone call, etc. It’s only two minutes long (that was actually a requirement).

The presentation was a key element of a larger package that secured a $400K grant. Tecterra was the funding organization (the “client” in this case). There were four grants available and over 70 contenders.

Hopefully, you can pick out the key elements in the structure. They can be subtle, because you want the presentation to flow.

First, start with what your audience knows. Usually it centres around the problem. That’s usually the one thing we can all relate to—the thing that’s making us all crazy—the problem we’re trying to solve.

Somewhere in here, you want to include your credentials. What is the experience you have in solving similar problems?

Then you introduce the solution.

Next it’s the details.

Finally, you ask for the order.

Notice how the visuals and words work together. There are no screens of text (NOTE, you PowerPointers!) and the message is succinct (every word counts). Less is more in any presentation. That’s because people’s eyes glaze over after you fill up their brains.

Less is more. Really important!

Use visuals for impact or to help make something complex very simple to understand. Basic rules for impact and memorability.

People so often think it’s about the video (“Get a video made, it will have more impact”). But it’s not about video. It’s about the message; how you tell your story.

Got a comment? Love to hear what you think or answer any questions.

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